+27 (0)60 529 1636 joankeyter@proteanpub.co.za

Mobile-friendliness is an important factor in Search Engine Optimization (SEO). Google has just rolled out an update that made mobile websites even more important. It’s a significant change, and it could have a negative impact on your SEO if you’re unprepared.

The new update is called the ‘mobile-first index’. With this change, the search giant will prioritize your website’s mobile version on its result pages.

If you want to stay abreast of these changes and your website relevant, you will have to adapt! It is a brave new world!

The main change is that Google will now index and rank websites by giving priority to their mobile versions. In other words, if your website provides a shoddy mobile experience, your SEO efforts will take a hit both on desktops and mobiles.

 I can help. Contact me, joankeyter@proteanpub.co.za

 

I will assist you with these.

  • Desktop-only website. Google will still rank and index your website, but you should expect to take a hit in the Search Engine Result Pages (SERPs).
  • Both mobile and desktop versions. Your mobile website will take precedence now, which means you need to work on its SEO.
  • Responsive website. You should be safe since your site is already optimized to provide an excellent mobile experience.
  • AMP and non-AMP pages. If available, Google will prioritize the non-AMP mobile version of your website.

 

A few tips:

 

Make Sure Your Website’s Mobile Version Includes All Your Key Content;

Add the Same Metadata to All Versions of Your Website;

Continue to Focus on Website Performance; Use a Mobile-Friendly Theme to Cut Your Work in Half.

I can help. Contact me, joankeyter@proteanpub.co.za

 

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