So how did we arrive at this name, PROTEAN PUBLISHING? In the Odyssey, there is a tale about the kidnapping of the sea-god Proteus by a greek rover, Menelaus. Proteus’s retort to being kidnapped was to keep on changing his shape – hence the word `protean´ Design is protean. You have no sooner caught design technology in one shape than it changes shape like Proteus – sometimes almost beyond recognition. Naming my business Protean reminds me to adapt, constantly, to stay relevant.