+27 (0)60 529 1636 joankeyter@proteanpub.co.za
Mobile user friendliness just became even more important

Mobile user friendliness just became even more important

Mobile-friendliness is an important factor in Search Engine Optimization (SEO). Google has just rolled out an update that made mobile websites even more important. It’s a significant change, and it could have a negative impact on your SEO if you’re unprepared.

The new update is called the ‘mobile-first index’. With this change, the search giant will prioritize your website’s mobile version on its result pages.

If you want to stay abreast of these changes and your website relevant, you will have to adapt! It is a brave new world!

The main change is that Google will now index and rank websites by giving priority to their mobile versions. In other words, if your website provides a shoddy mobile experience, your SEO efforts will take a hit both on desktops and mobiles.

 I can help. Contact me, joankeyter@proteanpub.co.za

 

I will assist you with these.

  • Desktop-only website. Google will still rank and index your website, but you should expect to take a hit in the Search Engine Result Pages (SERPs).
  • Both mobile and desktop versions. Your mobile website will take precedence now, which means you need to work on its SEO.
  • Responsive website. You should be safe since your site is already optimized to provide an excellent mobile experience.
  • AMP and non-AMP pages. If available, Google will prioritize the non-AMP mobile version of your website.

 

A few tips:

 

Make Sure Your Website’s Mobile Version Includes All Your Key Content;

Add the Same Metadata to All Versions of Your Website;

Continue to Focus on Website Performance; Use a Mobile-Friendly Theme to Cut Your Work in Half.

I can help. Contact me, joankeyter@proteanpub.co.za

 

Beyond weird

Beyond weird

It can not get any weirder…snow in November in sunny South Africa’s Eastern Free State! 16/11/17

Printing the magazine

At the start of this decade we speculated about the future of the printed medium. People abandoned bookshops and magazines at an alarming rate, seduced by e-readers, and cheap digital books. By 2011 e-book Kindle downloads outsold hard copies!

But sales of physical books increased 4% last year while e-book sales shrank by the same percentage. Perhaps it is because of pricing. We have seen e-book prices rise and that does pull people away from digital and back to print. The average price paid for an e-book increased 7% in 2016, while the price of a hard copy increased 3%.

Nielsen, which tracks book sales in several countries, released 2016 figures. They show a mixed bag: physical sales are up in the UK, US and Ireland but down in Italy, Spain, Australia and South Africa.

The magazine

Although print is a significant part of this media, it simply isn’t the single driver it used to be. But advertisers in the printed magazine should have more confidence in the quality of their audience who have paid to pick up that issue.

Magazines that survive long into the future – both in print and digital forms – are those which offer something special, something exclusive.

The latest fashionable term, fake news, clearly emphasize the need for accurate reporting and informed comment and analysis. It has traditionally been newspapers that answered to that. But just when we need them the most, the future of newspapers is becoming increasingly unclear.

And newspapers?

Newspapers are caught in a technology-primed trap where social media are changing consumer behaviour and diverting advertising. As Last Words? How Can Journalism Survive The Decline Of Print?, a new book by a group of academics and journalists and published by Abramis sets out, the future is bleak.

Targeted magazines though, maintains its popularity.  Its objective to serve a niche audience with distinctive, differentiated content still attracts revenue.

Who

Who

What Protean?

Let’s start with the business name

In the Odyssey, there is a tale about the kidnapping of the sea-god Proteus by a greek rover, Menelaus. Proteus’s retort to being kidnapped was to keep on changing his shape – hence the word `protean´ Design is protean. You have no sooner caught design technology in one shape than it changes shape like Proteus – sometimes almost beyond recognition. Naming my business Protean reminds me to adapt, constantly, to stay relevant.