So how did we arrive at this name, PROTEAN PUBLISHING? In the Odyssey, there is a tale about the kidnapping of the sea-god Proteus by a greek rover, Menelaus. Proteus’s retort to being kidnapped was to keep on changing his shape – hence the word `protean´ Design is protean. You have no sooner caught design technology in one shape than it changes shape like Proteus – sometimes almost beyond recognition. Naming my business Protean reminds me to adapt, constantly, to stay relevant.
Why would you opt for a professionally designed logo? Why would you want a logo at all?
Here is why: A well-designed logo builds trust. When your logo is in place, use it consistently: decide on the different variations of the logo and where it should and should not be used; and how the logo should appear in different scenarios. It forms part of the image you put out.
Here are some of the logos I have done.