FREELANCE CREATIVE, CLARENS, SOUTH AFRICA

Your business,
fully
presented.

Websites. Words. Design. Photography.

One person. No handoffs, no miscommunication, no briefing four freelancers and hoping they talk to each other.

LET'S TALK

Everything your business needs to be seen.

01

Web Design

Responsive, mobile-optimised sites with real content and photography that's actually yours. Design, layout, copy, images, all of it.

02

Copywriting

Good copy is clear, not clever. It tells your customer what you do, why it matters, and what to do next. Web content, social media, adverts, newsletters.

03

Photography

Stock photography is a placeholder. I shoot your products, people and spaces, and because I'm also designing and writing around them, every image has a purpose.

04

Social Media

Post templates, captions, content that fits your brand, so you're not starting from scratch every week.

Sites designed, built and filled with real content.

Most of these required the full package, photography, copywriting, design and build. A few are maintained on an ongoing basis.

Accommodation & Hospitality

Art & Culture

Retail & Business

A few frames from behind the lens.

Nature, people, pets and places, shot on location and used across client sites, or simply for the love of it.

Nature & Wildlife

Rock Pool Grootkrans Landscape Willow Tree Aloe Yellow Daisies Yellow Daisies Iona Cherries Vingerknol Vingerknol Fungus Daisies Bird Lombards Scilla Fungus Grootkrans View Grootkrans Tree Tree Bark Grootkrans Landscape Grootkrans Rock

Cityscape

Prague Locks Prague Birds Charles Bridge

People

Baby Toddler Toddler

Pets

Alfie

Village

Clarens Village Clarens Village

Sport

Amohela Sport

Other

Dino Dino Dino Dino

Three-month campaigns, real results.

Content distributed across Instagram, Facebook, Threads and Pinterest for two client accounts. In July, posting tempo and days were adjusted based on platform data showing Tuesdays through Saturdays as peak engagement days. Both campaigns remain active, and continue to be adjusted in response to viewer, follower and unfollower behaviour as it develops.

Tobias Art

Research • Photography • Design • Copywriting • Scheduling

Built around reaching art buyers rather than artists, with a deliberate shift away from artist-community hashtags like #fineart toward collector and lifestyle-oriented tags including #artcollector, #southafricanart, #interiordesign, and geography-specific tags like #clarens and #freestate.

Blankets for Africa

Research • Photography • Design • Copywriting • Scheduling

Reach grew significantly over three months, with non-followers consistently comprising the majority, confirming strong discovery potential. Follower growth, however, stalled after an initial gain, views were not converting to followers, likely due to a lack of explicit calls to action. Going forward, every post reinforces the "pamper yourself" angle with direct follow prompts in captions, hashtags have shifted to niche and location-specific tags (#ClarensShops, #SouthAfricanHandmade, #SelfCareAfrica), and a weekly "new in store" format gives both locals and visitors a consistent reason to follow and visit the shop on Main.

One person who holds the thread.

Most small businesses don't fail at their work, they fail at presenting it. A half-finished website, stock photos that look nothing like them, copy written by committee. I fix that. From the first photo to the final published page, I handle it.

I work with small South African businesses that need to look and sound like they mean business, without the agency price tag or the coordination headache.

"The best results come when one person holds the thread from start to finish."
Joan Keyter

Simple. Direct. Done.

One conversation is usually enough to understand what you need. Then I get to work, and I keep you informed, not overwhelmed.

1

WE TALK

Tell me what you need, what's not working, and what you want to achieve. No forms, no briefs, just a conversation.

2

I PLAN

I put together a clear scope of what I'll deliver and what it will cost. No surprises.

3

I DELIVER

Photography, copy, design, site, in the right order, by one person who knows how they all connect.

4

YOU'RE DONE

A finished, professional online presence. No coordination, no chasing, no half-measures.

Ready to get it done?

PHONE

060 529 1636

LOCATION

Clarens, Free State, South Africa

I work with small businesses across South Africa. Most of my clients come through referrals, which means the work speaks for itself.

If you've been referred, or if you've seen my work and want to talk, call or email me directly. No contact forms, no waiting in a queue.