Try these
Optimize your profile (provide the means for people to contact you, sign up, shop, subscribe, book)
Provide your contact info
Create call to action buttons
Add a link to your bio on Instagram, Facebook, Twitter, LinkedIn, and Pinterest
Create clickable content such as
- Tag products in your Facebook Shop
- Swipe up on Instagram stories
- Shoppable Instagram posts and stories
- Shop the Look Pins on Pinterest
- YouTube Cards and end screens
Make sure your website has a user-friendly landing page with a call to action prominent.
Use lead ads on Facebook (promoted forms).
Leads collected by these ads can be synced directly to your customer management system or downloaded so you can follow up as needed. Facebook’s retargeting tools are especially handy when it comes to lead nurturing. Make sure you install Facebook Pixel on your website. This makes it easier to track leads and measure how much they cost. Learn more about Facebook lead ads.
Instagram lead ads
Much like Facebook, Instagram offers lead ads designed to help marketers collect information. Like Facebook, Instagram offers the option to partially pre-fill forms. Email address, full name, phone number, and gender sections can all be pre-completed in these ads.
Learn more about Instagram lead ads.
LinkedIn Lead Gen Forms
LinkedIn also offers an ad format just for lead generation, which it calls Lead Gen Forms. These ads are now available as Message Ads and Sponsored InMail on the platform. Like Facebook and Instagram, LinkedIn uses profile information to pre-fill sections. The average conversion rate on a LinkedIn Lead Gen Form is 13%. That’s high considering a typical website conversion rate is 2.35%, according to Wordstream.
LinkedIn Dynamic Ads also feature direct call-to-actions that can help generate leads. Learn more about LinkedIn ads.
YouTube TrueView for Action ads
This format on YouTube is designed to help advertisers drive a specific action—including generating leads. These ads have prominent call-to-action buttons that can link to a site of your choice. When creating these ads, simply select “Leads” as your goal. Learn more about YouTube advertising.
Offer incentives
Give people a reason to share information with you like holding a contest.
You can encourage your followers to like, comment, and share your posts and in return, you can give them something they’ll appreciate. This not only helps increase your reach but also gets more people talking about your brand. Contests also encourage users to interact with your brand in a fun and creative way. For example, you could ask your followers to share their favourite photo of your product in use or come up with a creative caption for a post.
Like and share to win
People love winning prizes, and they’re willing to promote your brand in order to do so. All you need to do is offer a prize that your target audience would be interested in, and then ask them to like, share, or comment on your post to enter.
Increase the reach of your contest by collaborating with an influencer in your industry who has a similar audience to yours.
Follow to win
Get right to the point–ask users to follow your social media page for a chance to win.
