Questimate of a number of Reels on Instagram
If we presume that every Instagram Monthly Active User (MAU) posts or interacts with reels we arrive at 2 billion reels on Instagram and it is projected that the number will rise to 2.5 billion by end of 2023.
This means that your reel has better be good, very good, to attract attention!
I imagine this is what your reel needs
- Grab their attention in the first 3 seconds. Tell them immediately what its about.
- Try using a bit of movement in the beginning.
- Connect with them on an emotional level. Inspire. Challenge. Intrigue.
- The video needs to be full frame. You can upload a video with an aspect ratio between 1.91:1 and 9:16.
- Videos should have a minimum frame rate of 30 FPS (frames per second) and minimum resolution of 720 pixels.
- The maximum file size for videos that are 10 minutes or less is 650 MB.
- Keep the clips short to ensure you keep them interested. Move on fast to the next shot.
- Use good lighting.
- End off with a clear call to action.
- What if you learn from movie makers?
