With its many platforms and wide reach, social media has become one of the most powerful marketing tools for businesses of all sizes in recent years. However, social media trends can be ephemeral, especially as technology advances and different platforms wax and wane in popularity.
For this reason, it’s important for professionals to stay up-to-date on new trends and best practices so they can integrate them into their own marketing strategies. If you’re looking to stay ahead of the curve when it comes to your social media campaigns, check out these predictions for 2023 from members of Forbes Communication Council.
TikTok?
The biggest social media trend in 2023 will be the evolution of TikTok for brands as they look to engage consumers in new ways and generate growth through brand marketing and social commerce on the platform. Marketers can take advantage of it by hiring the right people who know the platform and empowering them to create content that creates cultural conversations and taps the hottest trends.
YouTube
YouTube will become more vital than ever to communicators and the public.
Twitter will survive because of its ROI for niche users.
Niche Platforms
We’re seeing the rise of more niche social media platforms, such as Substack to help people publish newsletters and Patreon to help creators monetize their work. As these platforms improve and gain more traction, marketers will need to keep tabs on where and in what format they can best engage their audiences.
Virtual influencers
Virtual influencers are becoming increasingly popular with social media audiences. These digital creations interact with viewers across online platforms and the metaverse, offering brands new opportunities for collaboration.
User-generated content
I believe the biggest trend that marketers should consider in 2023 is the growing importance of user-generated content, such as reviews and ratings.
ChatGPT
ChatGPT will have the biggest influence on social media trends in 2023, as marketers will be able to take advantage of OpenAI’s platform to produce quality content quickly. From asking ChatGPT to write a social media post to having it craft a social media ad on the fly, the influence of ChatGPT will be far-reaching in 2023. Upon its launch in December 2022, ChatGPT reached 1 million users in five days.
